Nigeria’s fourth-largest telecom operator, T2 (formerly 9mobile), is making a fresh bid to claw back market share and recover 20.6 million subscribers lost to competitors.
Once a market darling known as Etisalat Nigeria, the operator peaked at over 23 million subscribers in 2015, backed by the UAE-based Etisalat Group and recognised for its innovative products and youthful marketing.
But by 2017, the shine faded. A $1.2 billion debt crisis with a consortium of l
…IT experts urge company to go beyond branding
Nigeria’s fourth-largest telecom operator, T2 (formerly 9mobile), is making a fresh bid to claw back market share and recover 20.6 million subscribers lost to competitors.
Once a market darling known as Etisalat Nigeria, the operator peaked at over 23 million subscribers in 2015, backed by the UAE-based Etisalat Group and recognised for its innovative products and youthful marketing.
But by 2017, the shine faded. A $1.2 billion debt crisis with a consortium of l
