Nigeria has joined the global race for super apps with the official launch of Abaaly, a locally built all-in-one platform that merges social interaction, online shopping, and digital payments in one ecosystem.
Billed as Nigeria’s first truly homegrown super app, Abaaly aims to redefine the way Africans connect, buy, and pay, offering users a seamless experience that fuses messaging, e-commerce, and financial transactions under a single interface.
“We built Abaaly by Nigerians, for the world. Our vision is to simplify digital life by putting communication, business, and money in one place, making it accessible to everyone, from the student in Ilorin to the merchant in Aba,” said Power Aden, Abaaly’s founder and CEO, during the product unveiling on Tuesday, in Lagos.
To ensure inclusivity and cultural relevance, Abaaly is also embedded with Nigeria’s major local languages: Igbo, Hausa, Yoruba, and Pidgin English, allowing users to navigate, chat, and transact in the language they understand best. This feature reflects the app’s broader goal of bridging Nigeria’s linguistic diversity with digital access, making technology feel local, relatable, and empowering for every user.
At its core, Abaaly combines three major pillars:
Abaaly Chat: a fast, secure messaging tool that supports individual and group chats, voice and video calls, and media sharing.
Abaaly Market: a digital marketplace that allows small businesses, creators, and brands to showcase and sell their products directly to users.
Abaaly Wallet: a payment feature that enables users to send and receive money, pay bills, and shop without leaving the app.
The app’s interface is designed to be lightweight and intuitive, optimized for both high-end smartphones and entry-level devices, a key consideration in Nigeria’s cost-sensitive market.
Africa’s own super app moment
Globally, the super app model, popularized by platforms like WeChat, Alipay and Grab, has transformed how people live and transact. In Africa, however, no single platform has yet achieved this level of integration. With Abaaly, Nigeria is making its own play in that space.
“We looked at how fragmented our digital experience is. You chat on one app, buy on another, and pay through a third. Abaaly solves this problem by merging them into a single, secure ecosystem,” Aden explained.
The team says the app is built with end-to-end encryption, cloud-native architecture, and AI-driven security layers to ensure privacy and protect user data, a major selling point in Nigeria’s evolving fintech and e-commerce environment.
Four years in the making
Founded in 2021, AbaaTech Solutions, has evolved from a startup into a bold player in advanced digital integration technologies.
The company’s journey from concept to launch took four years of design, testing, and refinement by a team of Nigerian engineers, designers, and innovators.
Between 2021 and 2025, the team focused on building a secure, reliable, and people-centered platform that mirrors the resilience and creativity of Nigerians. The result is a digital ecosystem that allows users to chat, share, buy, sell, and pay all within one app.
“This milestone proves that local innovation, when fueled by purpose, can achieve global standards of excellence,” Aden said.
By integrating communication, commerce, and payment tools, the app allows citizens, businesses, and institutions to connect and thrive in one unified space. It is designed to simplify life, promote inclusion, and foster opportunities across every social and economic class.
The launch of Abaaly aligns with president Bola Ahmed Tinubu’s Renewed Hope Agenda and the National Digital Economy Policy, both of which emphasize inclusion, innovation, and digital empowerment as pillars of national progress. According to the company, the platform complements government efforts while remaining independent, citizen-driven, and innovation-led.
“By promoting communication, entrepreneurship, and creative expression, Abaaly supports the president’s goal of building a diversified, people-centered economy,” Aden affirmed.
A call to creators and innovators
Beyond the technology, the launch also comes with a national call to action, inviting Nigerian creators, entrepreneurs, and innovators to use Abaaly as a canvas for local expression and digital enterprise.
The platform calls on content creators and artists to share authentic Nigerian stories, music, and films; it called on entrepreneurs and brand leaders to build and promote local products; writers, filmmakers, and musicians to reclaim the national narrative; and technologists to design homegrown solutions that solve local challenges.
“We all have a shared responsibility to promote our culture, our creativity, and our collective pride. By building and sharing local content, we are not just telling our story, we are reshaping how the world sees Nigeria,” Aden said.
Abaaly’s creators envision it as a bridge between citizens and the systems that serve them, improving transparency, communication, and trust between people, government, and institutions. Ultimately, the platform represents a future where every Nigerian can participate fully in the nation’s digital economy and social progress.
“Abaaly is more than an app. It is a movement, a step toward a Nigeria where technology strengthens unity and restores faith in our shared potential,” Aden affirmed.
