Media and broadcast stakeholders across Africa have called for a balance between the continent’s rapid digital transformation and the preservation of cultural identity, truth, and inclusiveness in information dissemination.
They made the call at the opening ceremony of Africast 2025, Africa’s leading broadcast and media convergence platform, held in Lagos, South-West Nigeria.
The Director-General of the National Broadcasting Commission (NBC), Mr. Charles Ebuebu, in his welcome address, stressed the need for innovation that serves humanity and protects public interest.
“We are building a media future that mirrors technology but reflects humanity—one that embraces innovation with integrity,” he said.
Mr. Ebuebu emphasized that as Africa embraces digital growth, the industry must uphold cultural values, promote local content, and maintain ethical media practices to ensure balanced and truthful information for citizens.
The Director-General of the Voice of Nigeria (VON), Mr. Jibrin Baba Ndace, in his goodwill message, commended the collaboration between VON and the NBC, describing it as a model partnership for advancing Africa’s broadcast ecosystem.
“In this era of digital transformation, we must ensure that information management remains anchored on truth, accuracy, and inclusiveness,” he stated.
Mr. Ndace also urged media practitioners and regulators to protect the integrity of information flow across traditional and digital platforms, while encouraging leaders to serve with diligence and purpose.
“So many have come and gone, but their legacies remain. Whenever you have the opportunity to serve, give your best to it,” he added.
Similarly, Senator Kenneth Emeka Eze, representing Ebonyi Central District, urged media professionals to adapt to technological changes and assured that the Senate is working on legislation that will create a more enabling environment for the media to thrive and compete globally.
“By the time the new media legislation is out, every stakeholder will be happy because it will support your businesses and growth,” he said.
Established in 1996, Africast has evolved into a continental platform for policy dialogue, creativity, and technology exchange in the broadcast industry.
The 2025 edition, themed “Navigating the Digital Surge: Building a Resilient African Media Ecosystem for the Future,” brings together media executives, regulators, content creators, and technology innovators from across Africa and beyond.
The weeklong event features exhibitions, masterclasses, and panel sessions aimed at redefining Africa’s media landscape through innovation, collaboration, and ethical storytelling.
Mercy Chukwudiebere
