Small businesses in Nigeria, from bustling market stalls to family-run beauty salons, have long grappled with unreliable and costly internet access.
Airtel Nigeria’s new SmartConnect 5G router, launched this month, aims to address these challenges with a budget-friendly device designed to deliver faster, more stable connectivity for the country’s vital small and medium enterprises (SMEs).
Priced at N25,000, the SmartConnect package includes the router, a SIM card, and 30 days of unlimited data. Monthly plans start at N25,000 for 50 Mbps or N45,000 for 100 Mbps, offering speeds that rival more expensive fibre options often unavailable outside major cities. The device, an Outdoor Unit (ODU) mounted externally, captures stronger signals than traditional indoor routers, a critical feature in crowded urban areas or remote regions where walls and structures weaken reception.
Nigeria’s SMEs, which make up over 96 percent of businesses and contribute nearly half of the nation’s GDP, often face connectivity hurdles that disrupt digital payments, inventory management, and online marketing.
A 2025 survey by the Cherie Blair Foundation highlighted that 45 percent of women entrepreneurs in developing markets, including Nigeria, cite unreliable or unaffordable internet as a major barrier. Traders relying on WhatsApp or Instagram to reach customers are particularly vulnerable to network fluctuations.
The SmartConnect’s design addresses some of these pain points. Its ability to connect multiple devices simultaneously suits small shops, fintech startups, or hospitality businesses running point-of-sale systems, security cameras, and smartphones. A built-in battery pack provides five to six hours of power backup, a practical feature in a country plagued by frequent outages. The router also switches to 4G LTE when 5G signals are weak, ensuring usability even in areas with limited 5G coverage, which Airtel began rolling out in 2023.
While the pricing undercuts many broadband alternatives, the SmartConnect’s success hinges on Airtel’s ability to scale its 5G network, which remains patchy outside urban centers. Nigeria’s broadband penetration, at 48.01 percent as of July 2025, lags behind the government’s 70 percent target by 2030.
The router’s all-in-one approach, bundling hardware, installation, and data, marks a shift from traditional telecom models focused solely on data plans. For small businesses with limited technical expertise, this could simplify adoption.
