As Ihejiawunze manages digital campaign
The Digital Marketing Manager at Emel Corporate Solution, Chris Ihejiawunze, has seen firsthand how the food service landscape in Nigeria continues to evolve. Today, customers are not just looking for flavour. They demand freshness, speed, and consistency and more hospitality businesses are trying to meet that demand without losing quality.
To help them do that, Emel Corporate Solution introduced a new Italian infrared rotisserie chicken technology to the Nigerian market. But this was not just another product rollout. It was a carefully planned, strategy-driven campaign that went far beyond a showroom demonstration.
At the heart of it was a digital campaign led by Chris Ihejiawunze, whose approach combined hands-on product education with online visibility to create impact before, during, and after the event.
The live demonstration itself took place on December 6 and 7, 2022, at the ECS Innovation Showroom in Gbagada, Lagos. Guests included restaurant owners, hotel administrators, procurement QSR managers, professional chefs, and food entrepreneurs. All eager to experience how this new technology could improve cooking speed and quality in their kitchens.
But this experience did not start or end with those who came through the showroom doors. Behind the scenes, Chris was already laying the foundation for success through a targeted multi-platform digital strategy. From content creation and audience segmentation to online engagement and lead nurturing, Chris made sure the campaign was reaching the right people before the chicken even hit the roasting rack.
“We wanted real operators, the people who face daily pressure in busy kitchens to feel relevant and involved,” Chris explained. “So it was important that our messaging was not only professional, but personal and useful. The content had to reflect the realities of their work.”
Under Chris’s leadership, the digital marketing campaign included:
A detailed marketing content such as short product explainer clips, chef testimonials, and real-time cooking visuals for social media
Paid ad targeting focused on decision makers in the hospitality and food service space
Email outreach and follow-up sequences for business owners who showed online interest using Zoho
These efforts helped create strong visibility across Lagos and beyond, giving potential customers a clear sense of what to expect from both the product and the brand.
The results spoke for themselves. Not only did the live demo generate strong in-person turnout and interest, but the digital campaign also created lasting impressions online. New business leads were generated not only from Lagos but from other parts of the country, many of whom had not even attended the event physically but had interacted with the content online also via email.
The reaction? Practical excitement. Guests were impressed by how easy the technology was to use, how evenly and quickly it cooked, and how it could transform day-to-day operations in their kitchens. Many said they were ready to invest and begin using the equipment in their own restaurants, hotels, or quick service operations.
Following the successful campaign and event in Lagos, Emel Corporate Solution plans to take the experience to other major cities, including Abuja, Enugu, Port Harcourt, Delta, and Bayelsa with digital marketing continuing to play a central role in shaping the conversation and building industry-wide visibility.
Reflecting on the outcome, Chris stated that the demo was never just about selling a machine. “It was about helping food businesses do more with less pressure. Better food, faster service, happy customers. That is the kind of value we want to deliver.”
Through this event, Emel Corporate Solution and Chris Ihejiawunze demonstrated that the future of food service in Nigeria will not only be driven by innovation, but by genuine connection and a clear understanding of what hospitality businesses really need
